Design

Why Google Search Console Is Important?

January 15, 2022
What is Google Search Console?

Google Search Console is a free service offered by Google that helps you monitor your web presence and manage it. The primary purpose of Search Console is to help you understand how your web pages appear in Google, and enable you to fix problems. It also provides meta data about your site’s indexing as well as reports of any problems with crawling, indexing, duplicate content, performance issues, malware issues, or blocked requests.

Sitemaps

Google Search Console Sitemap is a free tool that helps you quickly create and submit sitemaps to Google Search Console. It's simple, fast, easy to use, and doesn't require any third-party software. Sitemap is an XML file for the search engines to easily understand what is the contents of a website, because of this, it's very important link all documents and images together. The sitemap tells the search engines robots where every page is located on a website and which URL's (with their page titles) are available for indexing. This will increase the crawl efficiency of your site and lower crawl error rate by providing better direction to search engine robots for how to index your website. Keeping your sitemap updated means potential customers can find you quicker on search engines.

Keywords

The Google Search Console Keywords gives you insight into the important keywords for your website. The console helps you better understand how people find and interact with your content on Google. Optimize your content for specific keywords, and see inbound links, traffic to your site, and page impressions – all organized by keyword. At Syntax IQ, we offer a feature called Keyword Opportunities that aggregates the organizes your keywords around your business services or products. Our platform also generates new content automatically from these new keywords.

Mobile Site Usability

Mobile Site Usability diagnostic tools are also provided by Search Console. These tools are designed to help detect and diagnose critical issues impacting the usability of your mobile site from Google’s mobile user agent. This tool returns SEO, security, and crawl errors, analyzes content accessibility and renders and displays your mobile web pages in various resolutions for easy visual comparison of the issues detected.

It's very important to ensure that your website is optimized for mobile. Google recently announced that it will no longer give preferential treatment to sites built with responsive design over those that use separate mobile sites. Google now indexes your website on mobile first. Mobile-first indexing converts the web from a series of fixed pages into a dynamic system where content can appear with any number of associated devices. It helps mobile users by prioritizing their needs and making their experience more seamless.

Mobile will continue to be the future of e-commerce. With more people carrying around smartphones than ever before, it’s become imperative to offer a mobile version of your site to allow for convenient shopping on the go. Google Console Search can help ensure that your website is optimized for mobile in the best way possible.

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