Optimizing for Blog SEO
If you have a blog and are trying to increase the volume of traffic, this guide is for you. There is a lot that can be done when it comes to SEO, but in this post I will concentrate on some mistakes that many new bloggers commit and give some fixes for them. To begin with, you need to understand that optimizing your blog for SEO is something very important, because without proper optimization your blog won’t get just a lot less traffic but might not even rank on Google.
Think of SEO as an investment in your blog because it will pay off in the long run. Average blog owners have a hard time understanding how to optimize their site properly, but I have summarized all the best practices in this article for you.
Do Proper Keyword Research
Keyword research is important when writing a post. Keywords are the most important part of any blog post. SEO experts always use great keywords in their posts. The post should be stuffed with proper keywords. The post should contain high quality relevant content that should be easy to read by any type of viewer. Always add backlinks in your posts for link building and improving your website ranking in search engines like Google, Yahoo, Bing etc.
In order to rank well in search engines, we must consider the readability of our blog posts. Readability is a measure of how easy a text is to read or process. The higher the readability, the easier it is to comprehend and scan through. The better your readability, the more likely your content will be properly indexed by search engines, which means your rankings will go up and you’ll attract more readers.
Moreover, with easy to read content, users are more likely to click through the results and visit your site. The bottom line? Include keywords where appropriate but do not make them sound unnatural or silly by stuffing too many in one place.
Make Your Blog Posts Comprehensive
Comprehensive is what you want your blog posts to be. When you make them comprehensive you can cover a wide range of topics and people will see it as valuable information. You’ll also rank better in certain search engines because they know that you have a lot of information and they’ll rank you higher.
It’s no secret that blog posting frequency is an important factor when it comes to SEO. We want our blog readers to know there are new posts available, so that they come back to our blogs, and most importantly – read it.
Don’t Neglect Older Blogs
Many bloggers have built blogs that attract thousands of visitors each month. However, when they try to post new content, the older content gets ignored. This can lead to a decrease in traffic for that blog. There’s also some value in moving older blog posts to fresher content. After all, the web is ever-changing, so it’s important to keep your content fresh and current.
Add a Meta Description to The Blog
A Meta Description is a short snippet of text that will appear below your site title and next to the link to your post on search engine result pages. Your Meta Description gives searchers an idea what your site is about. Optimizing your blog for search engines should be a part of your marketing strategy. Even if you don't write content with search engines in mind, it's still good practice to include a description for users.
Your blog is not just your own kingdom. When you create blog posts, they are there to serve as a window or doorway to more information — either on your blog or from other sites. Internal linking is the process of connecting one page with another. Internal linking helps search engines understand the relationship between your different posts.
It means optimizing all the pages on your blog so that they link to at least one other page. While this sounds easy, it isn’t when you have a large number of pages on your blog. Each time a new blog post is published, each of the previous posts should be optimized to link to a new post. This will prevent your site from losing Google ranking and keep your readers updated about the latest content on your site.
Add Images To Your Blog
If you are writing a blog post, you can add images into your post to give it a bit more life. This will also increase your SEO if you use the right image file formats. However, not all images will receive the same treatment by major search engines. Therefore, it's important to make sure that the file format is readable and supported by Google and other search engines.