Guide To Email Marketing

The world of Internet Marketing is fast and furious. Whether you’re a recent graduate trying to get into the business or an experienced marketing guru looking for more information, this guide has something for you. It’s a stepby-step course that will give you a complete overview of the email marketing process.

Why Email Marketing?

Email Marketing is a highly mature channel and remains the number one channel your prospects and customers choose when visiting your website. In fact, 70 percent of people report that email is more effective than other forms of marketing on driving ROI – it’s a no brainer! If you are not already leverage this incredibly powerful channel, there is no time like the present to start.

Who is Your Targeted Audience?

Effective email marketing for ecommerce requires proper segmentation of your customers. The main objective is to provide a clear understanding of the demographics of those who are most likely to respond.


In the world of email marketing, segmenting is as important as any tool you use. It is a good practice that allows businesses to build their own lists of prospects based on certain attributes. What this essentially means is that marketers can craft emails so that specific messages can be sent to separate groups of prospects based on their interests and needs.

Segmentation involves determining the groups or category of people from which are more likely to respond favorably to a particular type of email copy. For example, if you run ecommerce website selling blender, your segmentation could be done based on the price the customer prefers, number and type of blades in a blender they like etc. Email marketing can be expensive if your targeting and segmentation is off.

Building an Email List

Most e-commerce websites make it difficult to subscribe for your email list. You are forced to go through an aggressive sales pitch before you can enter your email address. Anything is possible with email marketing. Creative ideas are being generated each day for intriguing ways to keep attendees involved through your entire sales funnel, regardless of whether you’re promoting an ecommerce business or non-profit organization.

Email lists are the backbone of any successful ecommerce company. Start creating high converting landing pages and signup forms that encourage your customers to subscribe through popular channels like, Facebook, Twitter, LinkedIn. You can also create custom messages in the hero section at the top of your homepage or on product pages.


Email is the ideal way to connect with consumers who have shown an interest in your brand and its products. While social media and display advertising will help generate awareness, email lets you persuade more shoppers to make purchases. And when combined with powerful technology such as automated triggered messages and dynamic content insertion, email marketing becomes highly effective.

Tip: Use Emoji's in Your Email Subject Lines

Utilize an emoji for each email campaign to increase the chances your email is opened. When used correctly, emojis are eye-catching and engaging. Add a ton of personality to your emails with new emojis.

Email Marketing Regulations

Email marketing regulations are continually changing and evolving. One important piece of legislation is CAN-SPAM which has become a muchneeded way to thwart spam.

Email marketing regulations, including the CAN-SPAM Act of 2003, apply to any email message or other type of commercial electronic message sent to a recipient who resides in the United States. The intent of these regulations is to give consumers the information they need to make informed buying decisions and dispel unfair and deceptive practices, while giving legitimate marketers the tools they need to deliver relevant, useful content electronically to existing or potential customers. The CAN-SPAM Act, passed in 2003 as an amendment to the Telecommunications Act

Scheduling Emails

When you schedule emails in ecommerce marketing automation, you know that there won’t be a single customer who misses them. The ecommerce sales email that you create will be sent out when it’s supposed to be sent out. As a result, your messages are more likely to reach your recipients


Whether you're new to email marketing or just want to refine your business techniques, this resource guide will put you on the fast track for success. It will help you stay current with trends and technologies that are transforming this channel for businesses of any size.

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